Rekt Drinks Sell 223,000 “Abstract Apple” Drinks In 40 Minutes

Rekt Drinks by Rekt Brands Sell 223,000 “Abstract Apple” Drinks In 40 Minutes

darwizzynft

Posted on May 8, 2025

At 6PM BST on May 7, 2025, Rekt Drinks’ Abstract Apple flavour went live on their site.

By 6:40PM BST, the drinks (223,000 to be exact) sold out globally.

Each case sold came with crypto rewards.

Cases of 24 cans were sold for $69.69 (+ shipping and applicable tax).

Buyers could purchase cases using both crypto and traditional fiat currencies.

Source: @osf_rekt on X

Pretty cool right? But how did this come about? Who’s building this?

Who are Rekt Drinks?

Rekt Drinks is a product of Rekt Brands, a startup launched from NFT project, RektGuy.

Rektguy is one of the most prominent NFT projects produced by the 2021 NFT bull run.

They survived through difficult periods of the market, and with founders OSF and Mando being active members within the Crypto space, the Rektguy community continued to grow.

Eventually they launched a podcast called Rekt Radio, before launching Rekt Drinks.

Now, they have several different products under the Rekt Brands umbrella.

@RektBrands on X

Rekt Drinks has now sold close to 500,000 cans of sparkling water in total, having sold out more than 222K cans of “Liquidated Lime” within 48 hours in November last year.

In real time, they’re bridging the gap between cryptocurrency and physical products, and it’s even more impressive that the products are consumables, yet still have such high demand.

Why so much demand? One answer might be the rewards Rekt Drinks offer.

Rekt Rewards

Each case of Abstract Apple purchased earned buyers both Abstract XP and Rekt DRANK Points.

Got your hands on a can? Here’s how you can claim:

On top of that, an exclusive NFT on Abstract will be airdropped to everyone who purchased, and they’ll be distributed for every unit that they bought.

All streamers on Abstract and anyone holding at least 1 trillion RektCoin ($REKT) were eligible for an exclusive discount code (5% off their order). Anyone who used their code at checkout contributed to a nice commission reward for the code owner.

Source: @leonard0_eth on X

Rekt Rewards S2

On April 19th, 2025, Rekt Drinks announced the start of Season 2 of Rekt Rewards.

You can earn Rekt DRANK Points for:

Completing "Shots" (social quests) on the Rekt Rewards platform

Referring your friends to Rekt Rewards

Purchasing Abstract Apple Rekt Drinks (coming sooner than you think)

DRANK points are divided into:

DRANK from Shots (social quests and referrals)

DRANK from Orders (purchasing Abstract Apple Rekt Drinks)

DRANK from Shots is tracked separately to DRANK from Orders.

You can also multiply your DRANK by holding @RektCoin

Holding different amounts of $REKT will give you different boosts:

1B = 1.2x

10B = 1.3x

100B = 1.4x

250B = 1.5x

500B = 1.75x

1T = 2x

The multiplier will apply to all DRANK that you have earned from both Shots and Orders.

Selling or transferring your $REKT will cause your boost and all boosted points to be lost.

💡

$REKT is only on ETH L1 and Base.

What next for Rekt?

The ultimate goal is to expand into mainstream markets.

Imagine finding Rekt on the shelves of your local store.

To many, it’ll be just another new drink.

But to crypto natives, it’s more than that.

It’s proof that Crypto brands can aim to compete with the mainstream.

The story behind Rekt Brands so far is one that’ll be studied by many.

Builders and entrepreneurs will use Rekt Drinks as a case study to show that web3 principles can allow you to build products that can be distributed globally.

It’s not only built a solid foundation for Rekt Brands, but potentially one for future projects and startups that want to distribute web3 products on a global scale.

💡

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Disclaimer: The information provided in this article is NOT financial advice and has ONLY been presented for informational and educational purposes.