Binance Launches 'Crypto' Fragrance in Gender Inclusion Campaign
Binance launched a campaign with their 'Crypto' fragrance in an effort to bridge the gender gap within the crypto industry. They further initiated public interviews and incorporated this during International Women's Day to add momentum to the campaign.
Binance launched a campaign with their 'Crypto' fragrance in an effort to bridge the gender gap within the crypto industry. They further initiated public interviews and incorporated this during International Women's Day to add momentum to the campaign.
Nattynatman
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Binance, a leading cryptocurrency exchange, has sparked an initiative aimed at narrowing the gender gap in the crypto industry. The campaign introduces a new fragrance product called 'Crypto,' specifically targeted for women. Marketed as featuring "exotic ingredients," the fragrance incorporates crypto slang abbreviations such as 'HODL,' 'DYOR,' 'YOLO,' and 'LFG.'
The move comes amidst reports indicating a significant gender disparity in ownership in cryptocurrencies, with twice as many men investing in crypto compared to women.
Rachel Conlan, the Chief Marketing Officer of Binance, emphasized the inclusive nature of crypto technology, stating that it is designed to empower individuals from all walks of life.
The fundamental technology of crypto is designed to empower individuals. Crypto isn't just for a chosen few—it's for everyone. It’s designed to be inclusive, and we have an obligation to ensure we welcome everyone in
The launch coincides with the celebration of International Women’s Day on March 8th, adding momentum to the ongoing efforts to encourage female participation in the crypto space.
To further promote inclusivity and education, Binance set up a stand featuring the new fragrance at a public event, accompanied by interviews discussing the gender gap within the industry.
As part of the initiative, Binance has allocated $125,000 to incentivize the first 5,000 women who participate in a short quiz. Upon completion, participants will receive $25 in cryptocurrency, aiming to foster greater engagement and awareness among women in the crypto community.
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