The Rise of Rekt Drinks
The Story of the Rise of Rekt Drinks.
The Story of the Rise of Rekt Drinks.
darwizzynft
Posted on Jul 8, 2025
Share
Rekt Drinks are one of the most unique brands in the Crypto space.
And in the last few weeks, they’ve accelerated like never before.
$REKT is smashing through all-time-highs.
And the community are more bullish than ever.
The Crypto space as a collective are supporting the Rekt vision.
What began as a degen NFT collection, now has its sight set on world domination.
But how on earth did they get here?
Pluid presents: The Rise of Rekt Drinks
The Story So Far
May 2022: Rektguy NFTs
The journey began with a free mint of 8,814 Rektguy NFTs.
There was no monetisation, no roadmap — just vibes.
The simplicity and authenticity resonated, especially as Crypto entered the bear market.
2022–2023: Community Growth
A strong, organic community emerged. Why?
Because the team gave without taking, and the idea of being "rekt" was universally relatable.
The Rekt community felt the founders had genuine intentions.
And having launched just before the bear market, it only made the community even stronger.
Summer 2023: Meme to Brand
Seeing untapped potential, the team pivoted from meme to brand.
The REKT logo (based on a founder’s handwriting) felt like it belonged on shelves.
The team chose to start with drinks:
- sparkling water
- low in sugar
- caffeine-free
- on-brand with the Rektguy aesthetic
Bridging Web3 and IRL
Early 2024: Rekt Drinks for IRL Events
10,000 cans were manufactured for IRL events.
Feedback was overwhelmingly positive.
OSF and the team had evidence that REKT could exist beyond Twitter and Discord…
April 2024: Equity Drop
In a bold move, 10% of Rekt Brands Inc. was given to Rektguy NFT holders (5% claimed) using a compliant equity crowdfunding model.
No one was promised equity — it was a voluntary alignment between brand and community.
A major step taken to show that Rekt Brands were taking thing seriously.
October 2024: Liquidated Lime Launch
222,000 Liquidated Lime drinks sold out in under 48 hours!
The U.S. supply sold out in 4 hours. Global stock was gone in less than two days.
In terms of daily sales volume, REKT outpaced some of the UK’s top sparkling water brands.
The Web3-to-IRL narrative wasn’t just talk — it had legs.
Check out our full article here:
November 2024: $REKT Launch
The $REKT token dropped with no vesting.
It was distributed among NFT holders, social contributors, customers, and the core team.
Nearly 40% was reserved for future incentives.
April 2025: Strategic Buybacks
Rekt Brands Inc. initiated its first buyback of $REKT using actual revenue from drink sales
Around $100,000 worth of $REKT was purchased at ~$20M valuation.
This signaled confidence and kickstarted the $REKT flywheel:
Product Sales → Token Support → More Attention → More Sales
May 2025: Abstract Apple Launch (222K Cans) Sells Out In 40 Minutes
At 6PM BST on May 7, 2025, Rekt Drinks’ Abstract Apple flavour went live on their site.
By 6:40PM BST, the drinks (223,000 to be exact) sold out globally.
The drop was in collaboration with Abstract Chain.
Each case sold came with crypto rewards.
Cases of 24 cans were sold for $69.69 (+ shipping and applicable tax).
Buyers could purchase cases using both crypto and traditional fiat currencies.
Rekt Brands followed this up with another $100K buyback at an FDV of ~$60M.
Oh, and they also acquired the rekt.com domain!
Check out our full article here:
June 2025: Ship Rekt Launch (180K Cans) Sells Out Within 17 Minutes
At 6PM UTC on Jun 3, 2025, the Rekt Drinks’ “Ship Rekt” mint went live.
By 6:17PM UTC, they sold out 7,500 NFTs representing 180K cans.
The drop was in collaboration with OpenSea, where the mint went live.
It marked yet another major success for Rekt Brands and Rekt Drinks specifically.
Check out our full article here:
June 2025: Sold Out In 7Eleven
“Rekt is going mainstream.”
That was sentiment when Rekt Drinks announced that they’ll be hitting the shelves in the largest convenience store chain in the world, 7Eleven.
Check out our full pre-event article here:
The “Rekt Takeover” lasted 3 days, and all drinks completely sold out at each event.
And of course, buyers were rewarded like usual.
It was a statement. One that further boosted the brand’s credibility.
One that could mark the beginning of Rekt Drinks being adopted by mainstream outlets.
July 2025: 68% of the way there
Rekt Drinks are aiming for 1 million drinks sold within 12 months.
They’ve sold 681,7410 so far (~68%)
4 months remain.
Can they do it?
What next for REKT?
The Crypto space can often be too noisy and chaotic.
But REKT is building something more grounded: a real brand with real products.
Powered by $REKT, a token that reflects the belief of its supporters.
This isn’t your typical (insert buzzword)-to-earn model — it’s “support-to-win.” if you like.
With global drink distribution, NFT-driven equity sharing, community-aligned tokenomics, and strategic buybacks from actual REAL revenue, Rekt Drinks are breaking new ground.
And with the purchase of rekt.com, the brand is signaling its intent to dominate both inside and outside the Web3 bubble on a more global scale, aiming for mass adoption.
Aiming for Rekt World Domination.
Sign up to Pluid + subscribe to our email newsletter so you never miss an article.
Follow us on X @tryPluid to stay up-to-date with everything web3.
Disclaimer: The information provided in this article is NOT financial advice and has ONLY been presented for informational and educational purposes.
Recommended by Pluid
Project Breakdowns
Reading the Chain: The Best Data Tools on HyperLiquid
Every data-driven dapp on HyperEVM, ranked by ecosystem relevance.
by SMooTH
Project Breakdowns
Jul 7, 2025
Project Breakdowns
Beyond Trading: HyperLiquid’s Emerging GameFi & SocialFi Scene
Explore the lesser-known side of HyperLiquid with this deep dive into early games and creator tools.
by SMooTH
Project Breakdowns
Jul 9, 2025
Project Breakdowns
Onchain Heroes: Fishing Voyages Explained
A simple yet detailed guide to Onchain Heroes' new game mode: Fishing Voyages!
by darwizzynft
Project Breakdowns
Jul 2, 2025
Project Breakdowns
HyperLiquid’s Trading Toolbox, Ranked
An overview & rankings of Trading Bots, Launchpads, Wallets & Bridges on HyperEVM.
by SMooTH
Project Breakdowns
Jul 2, 2025
