The Rise of Rekt Drinks: From Web3 to Sold-Out Sensation

If you’ve been seeing “Liquidated Lime” plastered all over your feed and wondering why, here’s the tea: Rekt Drinks didn’t just drop a drink - they smashed their debut. In two days, they sold out their entire stock with 218,136 cans and over half a million dollars in sales. So, how did a Web3 community pull off such a massive real-world launch?

Where It All Started: Rekt’s Culture-First Approach

This isn’t just some NFT project that decided to try making drinks. Back in May 2022, osf_rekt launched the free-mint rektguyNFT collection, bringing no roadmap, no hype, just pure, unfiltered aesthetic. And it worked. People gravitated toward the unique, raw style. The community grew very quickly. But it wasn’t just about a profile picture, it was about building something beyond the blockchain.

Since then, the Rekt team has gone all-in on making the community experience next-level. We’ve seen Rekt Show events with insane production quality, NFT NYC tournaments, a Discord that’s part social hub, part comedy club, and Rekt Radio sessions where OSF and co-host rektmando dive into Web3 news, helping fans new and old keep up with the space. Rekt wasn’t just minting NFTs - they were creating a lifestyle.

Bringing Rekt Drinks to Life

Between growing the brand and speaking at Web3 conferences, OSF continued to experiment with creative projects. The Rekt Cities series, for instance, introduced dynamic art that responded to market movements - something totally unique to the Web3 space. But he was cooking up more than just art.

This quiet buildup led to Rekt Drinks. Without any fanfare, they took a snapshot and offered rektguyNFT holders a surprise stake in Rekt Brands, giving early adopters a reason to double down. The rektdrinks Twitter account dropped its first post on October 7, 2023, and from there, things exploded. They gathered real-world feedback at crypto events, fine tuned their flavor (and branding) game, and had people racking up "DRANK" points just to get a shot at these cans.

Drank points are points you can earn from buying Rekt drinks. Every unit you buy is 25k points. In every Unit there are 24 CANS, so after doing the math that adds up to $69.69 per Unit.

You can also earn DRANK points by posting on X. Points will be awarded to users based on the total number of likes and reposts a post receives.

Rules: 

• The post must be original and tag @rektdrinks
• Your X account must be connected to your Rekt Rewards account

The Launch and Instant Sell-Out

When Liquidated Lime finally hit the market, it didn’t just sell, it flew. The initial batch for the U.S. and Canada sold out in a little over four hours. Fans in the U.K. and Europe, seeing what was happening, jumped in next, draining the remaining stock in under two days. Over 9,269 trays (each with 24 cans) gone in just 43 hours and 38 minutes.

For a brand born out of Web3, this isn’t just a successful launch. It’s a breakthrough moment proving that Web3 communities can create real-world demand. From a “vibe-first” NFT community to actual products, Rekt Drinks shows that brands can bridge digital and physical worlds - and do it with serious style.